Bundesplatz, Bern
August 1, 2023
Space used: 18 m² —> 500+ participants
Swiss National Day in the Swiss capital
Several thousand visitors in attendance
A wide variety of activities throughout the event
Over 500 participants in a 3 × 6 m area
Space is extremely limited:
—equivalent to 1.5 tents (3 × 6 meters)A steady flow throughout the day
No administrative work required on the organizer's part
Extremely limited space
Only 1.5 tents available
At an event with several thousand visitors
Objective:
Create a visible presence in a crowded environment
• Handle a constant flow without congestion
• Offer an activity that is accessible to everyone
• Maintain appeal despite unstable weather
A compact activation zone under a tent
• Optimized for high-speed rotation
• Free use by participants
• An activation manager on site
• Installation without heavy infrastructure
This case does not fit our standard format. Above all, it demonstrates the adaptability of the TAK TAK TAK concept in exceptional circumstances.
Impact on the event
Even in a small space, a well-designed area allows you to:
• to maintain a steady flow
• to organize a space
• to increase overall engagement with the event
Result
• Over 500 participants engaged throughout the day
• Continuous, uninterrupted flow
• No management required on the organizer’s part
• Consistent usage despite the rain
The area became a natural gathering spot during the event.
Despite the rainy weather:
• The zone has remained active continuously
• Visitors used it as a shelter
• The activity helped maintain the overall atmosphere of the event
Excerpt from the TV broadcast on Tele-Bärn, August 1, 2023 TV excerpt — event organizer: “Very satisfied with the presentation and the impact on the audience”
TakTakTak Case Study: August 1, Bern
